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Top 25 Toys: December 2011

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In November Warner Bros. Interactive Entertainment released Batman: Arkham City, the long-awaited sequel to Batman: Arkham Asylum, and the characters from the new video game were brought to life with DC Direct's Batman: Arkham City Series 1 Action Figures, the best-selling Toy product to comics specialty retailers in December.

DC Direct had a strong month in December, taking the top eight spots on December's sales charts. In addition to the Batman: Arkham City figures, DC Direct also had the World of WarCraft Series 8 figures at #2, the Green Lantern Series 5 figures at #3, the StarCraft Premium Series 1 figures at #4, the Cover Girls of the DCU: Starfire Statue at #5, the DC Universe Online: Harley Quinn Statue at #6, the Blackest Night Power Ring Spectrum Set at #7, and the DC Universe Online: The Joker Statue at #8.

Also in the top ten for December were Kotobukiya with the DC x Bishoujo: Batgirl "Black Costume" statue at #9 and Bowen Designs with the PREVIEWS Exclusive Sabretooth "Street Clothes" Statue at #10.

TOP 25 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in December 2011

RANKCODEDESCRIPTIONPRICEVENDOR
1 OCT110307 BATMAN ARKHAM CITY SER 1  PI DC 
2 OCT100358 WORLD OF WARCRAFT SER 8  PI DC 
3 MAY110310 GREEN LANTERN SER 5 PI DC 
4 FEB110285 STARCRAFT PREMIUM SER 1 PI DC 
5 APR110267 COVER GIRLS OF THE DCU STARFIRE STATUE $99.99 DC 
6 APR110282 DC UNIVERSE ONLINE STATUE HARLEY QUINN $90.00 DC 
7 MAY110309 BLACKEST NIGHT POWER RING SPECTRUM SET $65.00 DC 
8 APR110283 DC UNIVERSE ONLINE STATUE THE JOKER $90.00 DC 
9 JUL111905 DC BATGIRL BISHOUJO STATUE BLACK COSTUME VER $59.99 KOT
10 DEC108208 SABRETOOTH STREET CLOTHES PX STATUE $275.00 BOW
11 MAY110305 BATMAN BLACK AND WHITE STATUE BY PAT GLEASON $80.00 DC 
12 JUL101590 SW BOBA FETT BUST BANK $19.99 DIA
13 JAN110454 DC DYNAMICS JOKER STATUE $195.00 DC 
14 JAN110451 JLA TROPHY ROOM RED LANTERN BATTERY PROP REPLICA $350.00 DC 
15 MAY111807 DESTROYER MUSEUM STATUE $240.00 BOW
16 APR111853 CYCLOPS MODERN STATUE $200.00 BOW
17 MAY111594 MARVEL VS CAPCOM MINIMATES SERIES 1 PI DIA
18 MAY111806 CAPTAIN BRITAIN STATUE $225.00 BOW
19 MAY110308 WHITE LANTERN 1/4 SCALE POWER BATTERY & RING PROP $35.00 DC 
20 SEP111650 MARVEL UNIVERSE AF 201107 PI KEN
21 APR110281 WOMEN OF THE DCU SER 3 ZATANNA BUST $60.00 DC 
22 SEP111746 GODZILLA S.H.MONSTER ARTS AF $48.50 BLU
23 AUG111863 DOCTOR WHO PERSONALIZE YOUR SONIC SCREWDRIVER $44.99 UND
24 JUL111869 GEARS OF WAR 3 SERIES 1 AF PI NEC
25 DEC074356 MARVEL SELECT INCREDIBLE HULK AF $21.99 DIA

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and retail dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

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